1969-03-12 Warren Buffett's Letters to Berkshire Shareholders

1969-03-12 Warren Buffett's Letters to Berkshire Shareholders

原文信息:

  • 标题:1968 Letter to Berkshire Shareholders
  • 作者:Warren Buffett
  • 发表时间:1969-03-12
  • 链接:PDF
  • 中文翻译参考:芒格书院共读群友
  • 整理:Terrellchen

March 12, 1969

1969 年 3 月 12 日

To the Stockholders of Berkshire Hathaway Inc.:

致伯克希尔·哈撒韦公司全体股东:

Earnings in both textile and insurance operations improved somewhat during 1968. Total operating earnings in relation to stockholders' investment still are not satisfactory, but we are expending every effort to bring them to the proper level.

在 1968 年,纺织业务和保险业务的盈利状况有所改善。目前的与股东相关的资本收益率仍然不尽如人意,但我们正在尽最大努力使其达到适当水平。

Textile Operations 纺织业务


Sales volume increased about 14% with good gains in both Home Fabrics and Menswear Linings. Over the years, these have been our most consistently profitable areas and their improvement in 1968 reflects strong efforts by Richard Bowen in Home Fabrics and Ralph Rigby in Menswear Linings. The Home Fabrics Division in 1969 will utilize new 150 inch Saurer looms, offering opportunities for expanding our style line. We hold options on additional looms, enabling expansion if profitable projections materialize.

家居纺织品业务和男装衬里业务良好,营业额增长了 14%。多年来,这些业务一直是我们盈利最稳定的领域,它们在 1968 年的改善得益于理查德·博文 (Richard Bowen) 在家居纺织品业务和拉尔夫·里格比 (Ralph Rigby) 在男装衬里业务的不懈努力。 1969 年,家居纺织品业务将采用新的 150 英寸苏拉织机,这将进一步丰富我们的产品样式。如果利润可观的项目达成预期目标,我们将考虑增购织机助力业务扩张。

Our Box Loom Division continued to present severe operating problems, as it has over many years.Our history in this area shows occasional periods of strong prices, regularly followed by heavy imports of goods, severe price cutting and curtailed operations. As a result of a careful survey of the future market for Box Loom greige goods and the investment required to service this market, it was decided to phase out our operation of such greige goods during 1969. After the transitional operating period has been completed and some loss has been sustained on the sale of fixed assets, we expect an improved over-all textile operating situation.

我们的梭箱织机部门多年来一直存在严峻的经营问题。我们在这一领域的历史表明,偶尔会出现价格强劲的时期,随之而来的是大量进口产品,恶性的降价和缩减运营规模。经过对梭箱织机坯布产品的未来市场进行仔细评估,以及继续支撑此业务所需要的投资规模,因此决定在 1969 年逐步淘汰这些不挣钱坯布的经营。在运营过渡期结束后,出售固定资产会导致一定额度的亏损,我们预计纺织业务的运营状况整体上会有所改善。

Insurance Subsidiaries 保险业务


National Indemnity Company and National Fire & Marine Insurance Company continue their splendid operating performance under Jack Ringwalt. Premium volume increased only slightly in 1968, but more importantly, a good underwriting profit was again produced during a period when the property insurance industry operated at an underwriting loss. Investment income increased substantially in 1968, reflecting both a greater base of assets and higher yields on fixed income securities. Some capital gains again developed from our investments in common stocks.

国民保险公司和国民火灾与海事保险公司在杰克·林沃尔特的管理下继续保持突出的经营业绩。 1968 年保费收入略有增加,但更重要的是,在财产保险行业整体承保亏损的情况下,仍然实现了良好的承保利润。得益于更大的资产规模和固定收益证券回报率的提高,投资收益在 1968 年大幅增加。我们对普通股的投资再次兑现了部分资本利得。

The insurance companies continue to seek new areas for expansion, both at the direct level and possibly in the reinsurance field. The emphasis continues, however, to be on under- writing at a profit rather than volume simply for the sake of size. Due to our policy of retaining all earnings in the insurance subsidiaries, we have substantially augmented their capital funds, increasing our ability to retain greater segments of our originated premium volume.

无论是在直接保险领域还是在再保险领域,保险公司将继续寻求新的扩张机会。然而,需要继续强调的是,保险承保要保持一定的利润水平,不能单纯为了规模而牺牲利润率。得益于我们保险子公司留存所有收益的政策,我们大幅增加了公司资本金,从而增加了我们获取更多保费的能力。

Marketable Securities and Acquisitions 证券投资和收购


During 1968, we sold a portion of our marketable securities portfolio at a profit of approximately $1.5 million after tax. At the end of 1968, we had unrealized market appreciation of $6,400,000 in the balance of the portfolio. Such securities were held in marketable common stocks as a temporary investment, pending the utilization of the funds in acquisition or expansion of operating businesses consistent with our program for the development of greater and more diversified earning power.

在 1968 年,我们出售了投资组合中部分有价证券,实现了约 150 万美元税后利润。在 1968 年底,我们的投资组合市值中未兑现资本利得高达 640 万美元。这种作为短期投资的普通股有价证券可以随时满足我们在收购或扩大经营业务时的资金需求,这符合我们发展更强大且更多元化盈利能力的计划。

Immediately after year end, we purchased all of the stock of Sun Newspapers, Inc.and Blacker Printing Company,Inc.,which represents an initial entry into the publishing business. This purchase involved only a small portion of our funds available for acquisition. Sun Newspapers,Inc.publishes five weekly newspapers in the Omaha,Nebraska area, with paid circulation of about 50,000. A related printing business is conducted by Blacker Printing Company, Inc.This purchase, while small, has potential for future expansion. The operations will continue under the able management of Stanford Lipsey.

年底之后,我们收购了太阳报业公司和布莱克印务公司 (Sun Newspapers, Inc. & Blacker Printing Co., Inc.) 的全部股票,这表示我们开始进军出版业。本次收购仅花费我们可用收购资金中的一小部分。太阳报业在内布拉斯加州奥马哈地区发行五份周报,订阅规模约为 5 万份。配套的印刷业务则由布莱克印务公司承揽。此次收购规模虽小,但是未来成长潜力巨大。此项业务将继续由斯坦福·利普西 (Stanford Lipsey) 负责管理。

Kenneth· V . Chace

肯尼斯· V ·蔡斯

President

总裁

沃伦·巴菲特 执笔


    热门主题

      • Recent Articles

      • 2026-04-28 潘乱.从红果到AI短剧:谁在革谁的命?

        Refer To:《从红果到AI短剧:谁在革谁的命?》。 红果短剧的快速崛起与用户增长逻辑 红果短剧在三年内实现日活过亿的爆发式增长,主要得益于其免费模式和对非长视频用户的有效触达。与优爱腾等长视频平台偏向正剧的定位不同,短剧更接近于电影的消费体验,但通过广告变现降低了消费门槛。AI 漫剧作为新兴品类,在去年下半年开始崭露头角,虽然与传统大制作动漫路径不同,但其生产效率和题材丰富度正在迅速提升,成为行业新的增长点。 王小书: (00:04) Hmm. 潘乱: (00:04) ...
      • 2020-12-10 王宁.潮流玩具风靡背后的心理学

        Refer To:《泡泡玛特王宁:潮流玩具风靡背后的心理学》。 于近年来以Molly、Pucky、Dimoo等各类IP受到Z世代消费者欢迎的泡泡玛特,其实已经有十年历史。 “我从自己刷墙,开第一家实体店,做零售业,是在2008年5月13号,到这周末就是整整11年了。我们是创业老兵了,单泡泡玛特这个品牌就有9年。” ...
      • 2022-01-08 王宁.不做「你死我活」的生意

        Refer To:《泡泡玛特王宁:不做「你死我活」的生意》。 今年全球最火的玩具,非Labubu莫属。 6月11日,一只稀有款薄荷色Labubu以人民币108万元成交价在二级市场拍出。就是下面这只—— 图片 6月14日,因为韩国地区线下销售太火爆,恐引发安全问题,泡泡玛特发公告暂停Labubu全系列销售。 Labubu全球爆火直接拉动泡泡玛特股价飙涨,今年以来,其股价涨幅超过200%,市值超过3500亿元,创始人王宁也因此取代牧原股份秦英林,成为新晋河南首富。 ...
      • 2026-05-13 Alex Wang.Meta's AI Chief On AI Beef, New Models And Life With Zuck

        Refer To:《Meta's AI Chief On AI Beef, New Models And Life With Zuck》。 Meta Superintelligence Labs Structure and Strategic Compute Advantage Meta Superintelligence Labs 的组织结构与战略算力优势 Meta Superintelligence Labs (MSL) operates through a specialized ...
      • 2026-05-13 泡泡玛特.2026年股东大会问答记录

        Refer To:《Popmart股东大会万字实录:王宁回应一切》、《泡泡玛特 2026 年股东大会问答记录》。 美股财报相关的材料,比如,股东大会、季度会议的材料都非常完整,A股、港股在这方面的完善程度还远不如美股,泡泡玛特的这个股东大会的材料找了几个版本,还都停留在网友自己整理的材料。 问答 01:关于冰箱和小家电探索 股东提问: 公司如何看待推出冰箱等小家电产品? 王宁回答: ...